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BUSINESS RESEARCH METHODS - CHRISTINA QUINLAN, WILLIAM G. ZIKMUND
| Genre : | Business |
| Author : | Christina Quinlan, William G. Zikmund |
| Published : | 2015-03-02 |
| ISBN10 : | 1473704855 |
| ISBN13 : | 9781473704855 |
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Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan’s texts with the quantitative and advanced methods of William Zikmund’s.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks. Discover More...
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Book Reviews & Ratings
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Laura Alejandro Silva - ★☆☆☆☆
It feels like the ebook was never edited. -
Gabriela Alejandro Rivas - ★★★☆☆
It’s fine for a quick read, but not comprehensive. -
Ricardo Teresa Molina - ★★★☆☆
Business Research Methods is fine, but I expected more detail. -
Paola Beatriz Silva - ★★★★☆
The author clearly knows their subject in Business Research Methods and cares about guiding the reader, -
Logan James Peterson - ★★★★☆
It’s motivating, though I wished for more case studies.
PDF File : Business Research Methods by Christina Quinlan, William G. Zikmund